You are losing the battle for your sales team's attention

You know how difficult it is to compete for customer’s attention… but you might be overlooking how hard it can be to keep your sales force’s attention. They are distracted by communications from product teams, corporate marketing, HR, and the same random email noise that working in any large organization generates.

CriticalCast cuts through the clutter of hundreds of daily emails competing for their attention. You can’t afford to hope that everyone reads your email or is 100% engaged on any given conference call. Regular, engaging communications can help focus attention, reinforce messages, and keep your sales team aligned to what YOU need them to do.

Rise above email noise with engaging, rich media

When you communicate with customers, you wouldn’t rely on a single email to get your message across…you know it takes time and impressions to focus attention and change behavior. For your marketing team, this means high-touch advertising campaigns and big budgets for Internet, print, mail, TV, and radio ads.

CriticalCast provides a cost-effective way to consistently deliver specific messages to a widely distributed audience. It allows you to stand out from other communications to grab their attention and make sure your team is focused on business-critical, bottom-line changing information.

Broadcast quality, just-in-time critical information

CriticalCast works with your internal experts to define key messages, provide expert commentary, and perspective. A professional host walks your audience through updates, announcements, and calls to action. Broadcast quality production allows you to craft multimedia communications that are far superior to any conference call, email newsletter, or social media platform—plus providing key persona’s within you organization critical face-time with the field.

Each podcast includes trackable hyperlinks and clear calls to action to access public or behind-the-firewall enablement assets, training, or other videos. Your audience can subscribe to push updates so that new content is automatically downloaded to their mobile device or computer as soon as it is available.

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Secure video podcasts for enterprise sales key to keeping focus and making numbers

You are losing the battle for your sales team's attention

CriticalCast is determined to solve the problem of a distracted salesforce. Outside of the C-suite, enterprise sales and sales management are typically the most highly paid positions at any organization. The sales organization is directly responsible for a company’s bottom line, yet they are also the most distracted and hardest to reach of anyone at the company. Producer/Director Marty Boyzuck explains the value of video to communicate to this most important audience:

“Video podcast communication is great for any distributed team, but is most effective for an audience that is often hyper-distracted. The higher the pressure, the more distractions—the more that everyone in the organization wants to bend their ear. So it’s critical that senior leadership has a direct, effective communication tool to keep everyone on the same page.”

CriticalCast leverages their years of broadcast media and eLearning tools and techniques to create short, regular communications to any distributed audience that have the feel of something you might see on a major network news show. Executive Producer Alex Thomas gives insight into why the format is so successful:

“Without fail, the most knowledgeable people in an organization are typically not the best communicators. It’s rare that the head of product development, or the engineer who created a flagship software product will be good on camera. We use broadcast professional presenters to make sure the most important information comes across that way, but we interview the experts to let them tell their story in their own words. It’s like a personalized Headline News for a sales organization.”

CriticalCast creates weekly video podcasts of between 7 to 15 minutes for internal audiences, not a mass market. Their customer’s content is highly sensitive and by definition needs to be oriented to an internal audience only, so traditional podcast delivery methods and services do not work. Marty Boyzuck explains the difference between internal podcasting and more mainstream, mass-market podcasts:

“Podcasting is huge, you have millions of people subscribing to ‘Serial’ or ‘Joe Rogan’, and millions more consuming episodes of the ‘Daily Show’ or NPR as a podcast feed. Most of that happens through publicly available subscriptions. But iTunes is not suitable for sales training because the content contains so much proprietary information that you certainly can’t let it out into the wild where your competitors can have access to it too.”

Most of the work CriticalCast has done has been focused in the technology sector, but the tools and techniques can be applied to any large, geographically distributed team. Critical Cast uses a combination of off-the-shelf solutions and custom workflows and hosting to provide secure video delivery, typically leveraging an organizations internal intranet and communication channels as some portion of the solution. Alex Thomas highlights why sales leaders support the concept:

“CriticalCast is a powerful lens that we use to help the leadership of an organization focus attention on critical initiatives. It ensures that everyone knows the most important things that they should be focused on, and it does it in a creative, and non-boring way.”

CriticalCast provides secure video podcasts services and consulting for enterprise sales teams at Fortune 500 organizations. We have over 50 years combined experience in broadcast media, sales enablement, and corporate training. We have leveraged this expertise to develop successful, rich, multimedia communications that cut through the noise of corporate email to deliver and reinforce key messages to an organization’s most important—yet most over-tasked and distracted—team: enterprise sales.

CriticalCast is...

ALEX THOMAS

With 20+ years of video production, web development and graphic design experience, Alex Thomas is the creative force behind CriticalCast. Alex has developed creative content for Fortune 500 brands, and local businesses alike, and strives for mutual respect between a client and vendor in order to generate truly effective solutions and superior products and services. Connect with Alex on LinkedIn.

MARTY BOYZUCK

Before becoming an advisor to CriticalCast, Marty Boyzuck has worked in marketing and sales enablement for two of Silicon Valley's most successful Enterprise Software companies. Prior to his work in enablement within large organizations, Marty was a co-founder of a video-simulation and custom eLearning company. Connect with Marty on LinkedIn.

A whole host of talented writers, producers, videographers, designers and engineers

...but we're always looking for more. Contact us at jobs@CriticalCast.com

CriticalCast provides secure video podcasts services and consulting for enterprise sales teams at Fortune 500 organizations. We have over 50 years combined experience in broadcast media, sales enablement, and corporate training. We have leveraged this expertise to develop successful, rich, multimedia communications that cut through the noise of corporate email to deliver and reinforce key messages to an organization’s most important—yet most over-tasked and distracted—team: enterprise sales.

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